Wednesday, July 3, 2013

A resource of the websites discussed at Blogger's Summer Camp

I went to School House Craft's Blogger's Summer Camp courtesy of etsyRain (I won a contest!)

Previous posts: First Panel Discussion, and Lunch Roundtable discussion about better photography, and Second Panel Discussion.


At the end of each panel discussion each panelist gave the names of blogs they like to read. I compiled a list* and have provided it for you here with all of the lovely links. I have to warn you there are a ton of awesome blogs below so surf at your own risk!


*There were a couple I omitted because as I was writing them down I misspelled things and couldn't find them once I got home to create the links.


ohmyhandmade

NoisetteAcademy

Shopify

Orangette

Girls of a Certain Age

Kottke

Waxy : tech links

MightyGirl

Cool Tools (Kevin Kelly)

101 Cookbooks

The Hairpin

Swiss Miss

Mimi Smartypants

XKCD

Serious Eats

Scandinavian Retreat

Messy Nessy Chic

Lisa Soloman (embroidery) 

A Blog Named Scout

Cup of Joe

Uppercase Magazine

Anthology

A Beautiful Mess

Ignite Seattle

Bluebird Vintage


Maydae

Door Sixteen

Nubby Twiglet

Sea Blanket

Penny Weight

SF Girl By Bay

The Jealous Curator

The Artful Desperado


Design for Mankind

The Fresh Exchange


Petit Elephant

No Biggie


Soule Mama

Made

How to be a Dad

Oh Happy Day

Say Yes to Hoboken

I hope you enjoy browsing through these blogs as much as I did, I definitely found a few new favorites!











Monday, July 1, 2013

Blogger's Summer Camp Part 3

All the lovely panelists and Moderators
This is my last installment of School House Craft's Blogger's Summer Camp. Thank so much to etsyRain for sending me (I won a contest! Which really just never happens to me.)

Previous posts: First Panel Discussion, and Lunch Roundtable discussion about better photography

The Second Panel discussion of the day was titled The Myths and Realities of Monetizing your Blog and below is the list of the wonderful women on the second panel:

Marie LeBaron of Make and Takes
Melanie Biehle of Inward Facing Girl 
Moorea Seal of Moorea-Seal

This discussion was one of the most interesting to me but also probably not the most relavent. I dont know if I will ever get to a point where I will monetize my blog. I am really hoping to use it as a device to reveal a little bit more about myself and my process so that my readers and fans can get a inside peek of what makes me inspired and tired. I am also hoping it will be a way for more people to find me and be introduced to my work as a designer and letterpress printer. 

Here were some of the key takeaways that I came away with:

* Trade ads with other bloggers : introduce your readers to new people and in turn you will be introduced to new people as well. 

* Use an ad network :  Wikipedia defines this as: An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. 


There were two highlighted Ad Networks that were talked about above the rest and those were:

* Promote people and link to them (which hopefully I am doing a satisfactory job here :)

* Do product reviews : Though I assume one must have some sort of readership before people will give you their stuff to review. :)

* Giveaways : again the same as above applies. 

* Affiliate Ads** :  About.com defines this as being:  an online marketing channel. An advertiser pays a blogger to promote the advertiser’s products or services on the blogger’s site.
There are three main types of affiliate ads: pay-per-click, pay-per-lead and pay-per-sale. Each of these affiliate ad types has one thing in common. They are all performance based meaning you don’t earn money until your readers perform an action such as clicking on a link or clicking on a link then purchasing the product on the page to which the link brings them.
**If you are going to go the route of affiliates and promotions you must be sure to disclose that to your readers. And before one decides to take on affiliates or promotions check with the Federal Trade Commission (FTC) to get all the details.

Someone in the audience asked a question about how to grow your readership and here is the list of answers:
* Comment on other people's blogs. All of the panelists complained about how people rarely comment on their blogs anymore, they find more people leaving feedback on Twitter or Facebook. If you comment you are more likely to get a response and everyone who visits that post is likely to see your comment too.

* Submit your work to blogs you already like to have a feature written about you. This is pretty relavent to me because there are a ton of paper and stationery blogs out there with huge followings.

* Participate in an Interview Series. Interview someone for your blog, or be interviewed on another. This is a way to be exposed to a wider network of readers.

* Promote other people and companies. Again this can widen your network.

* Engage in twitter conversations with people who's work you admire, you may just catch their eye and get a feature on their blog.

* Do a Series. This makes people want to come back for more, so if they enjoyed reading the first one of the series they may go back and read the subsequent articles and also share with others they know.

* Be Creative. Be Kind. Be Graciously Aggressive. This great advice came from Andie Powers of Assemble Shop and Studio


I really enjoyed going to this event. I met a lot of great people, did some networking, made some connections, got amazing advice, attained a ton of great resources, and got a nice kick of motivation. And the best part of the whole thing was that I won my ticket. Even if I had paid for my spot it would have been more than worth it. I will be looking into more School House Craft classes and events for the future.

Stay tuned for my final post of all the great blogs that the panelists read and recommend.

Monday, June 24, 2013

Bloggers Summer Camp Part 2

Yummy Smore's

Thank you again to etsyRain for sending me to School House Craft's Blogger's Summer Camp. I had a great time and met a lot of awesome people and learned about so many new websites that I am going to have to limit myself how many I can check out in one day so I dont get lost.

If you haven't read about my panel one take-aways go here.

During lunch all of the panelists split up among the tables to give smaller roundtable discussions. I wish I was able to go to each and every one, but I ended up zeroing in on photography tips, which was led by Andie Powers of Assemble. I just want to say that she is just a delight. I love her style and personality and she really knows what she is talking about. It is so great to hear that even the professionals use ghetto props to get the shot, and they don't have a professional studio taking their photos. This leaves hope for me. I am not the best at taking photos but I'm also not the worst!

Andie says the number one factor in taking great photos is the lighting. She recommends using shiny foam core to bounce light to get rid of hard shadows and to make your shots more evenly lit. She also recommended investing in a good camera (which thank goodness I already have) and a tripod (need to get).

She also recommends taking photos using natural light. This is a tough one for me. I feel that my home is unnaturally dark (I am surrounded by huge trees) and since I work late at night (and usually in my garage!) I never have natural light. For my situation she recommended getting some clamp lights and putting some parchment paper on them to act as a filter. The light bulbs are super important too and she advised me to get something with a daylight spectrum. I am going to talk with some photographers I have worked with in my past as a package designer and see what lightbulbs they think might work.

Another great tip she had for photos is to always take them in the same place. Consistency is something to be strived for in every brand and photography is no different. Even though photos are not graphics they are a huge part of the look and feel of your site and business identity. Taking consistant photos is key to a consistant pictorial voice.

The top 5 features to look for in every photo are:
1. Exposure
2. Shadows
3. White Balance
4. Saturation
5. Sharpness

A side tidbit for other bloggers: Andie also writes for Apartment Therapy and if she wants to use a photo she has sourced from somewhere online she will not use it if it has been watermarked. This is an eye opening piece of information for me. I thought this was something I should be doing to protect my intellectual property, but if watermarking my photos is losing me opportunities to increase my readership and reach then it's just not worth it.

Here are a few photos I took using Andie's advice. I am really happy with the results. I think I may need to find a better light bulb but that will be easy enough.

Custom Personal Stationery

Personal Custom Stationery

Personal Custom Stationery detail





Personal Custom Stationery

Personal Custom Stationery detail


Part 3 of Blogger's Summer Camp deals with The Myths and Realities of Monetizing your Blog, coming next Monday.


Thursday, June 20, 2013

Feedback Needed! Please Help a Printer Out!

I am one to get stuck on the options. I just create too many! I have a hard time letting designs and color options go. Unfortunately I can not (nor should I) make them all. Please jump in on the discussion and help me narrow them down. Comment below on the designs you like and even the ones you don't. Constructive feedback is always welcome, because even though I can't decide it's not like I am married to them. I need to let some of them go. Please help me out!

In your comments leave the design options you like and/or dont and also if there are any color arrangements that you feel strongly about either way. Thank you in advance!
Letterpress: Blind Emboss and 1 other color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press
Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press




Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2 color plus a blind emboss. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 3 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: Blind Emboss and 1 other color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: Blind Emboss and 1 other color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press
Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2-3 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2 color plus a blind emboss. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 3-4 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 1 color plus a blind emboss. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press


Letterpress: 3 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press
Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press


Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press


Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press
Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press

Letterpress: 2 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press
Letterpress: 4 color. (The first 4 are meant to me Fluorescents but they dont represent well in the swatch)-©Bunny Bear Press


Whew! That was a lot of options! See what I mean! Please help me narrow it down! Ideally I would like to print 10-15 this round and definitely no more than 20.

Help a printer out!


Sunday, June 16, 2013

Bloggers Summer Camp Part 1

Photo booths make me feel silly.
What better way to kick off my new and improved blog than by writing about attending School House Craft Blogger's Summer Camp today. As I started writing this post it started to get a little long winded so I am going to break this up into 3 different posts.

First of all I want to say thank you so much to etsyRain for the for sending me. I was excited to attend and winning a contest to go to something I was already super excited about was just icing on the cake.

The entire panel of women were amazing and gave such a wealth of information that I hope I was able to absorb it all because I know my notes just don't do the day justice! During the discussion a ton of websites were discussed and I will make a complete list of them at the end of this series.

People starting to arrive and beginning to mingle.

I am going to do a quick roundup of the information I quickly jotted down in my journal from these amazing blogging superstars starting with the first panel:

Arianne Foulks of Aeolidia
Blair Stocker of Wise Craft
Andie Powers of Assemble
Megan Reardon of Not Martha 

This panel discussion was about blog/life balance which is something that I struggle with. Which is kind of a funny thing to say since my previous blog was posted on so few and far between and I never really figured out what I wanted to say or show or talk about. But the reality is I have 2 kids. There, I said it. They are both under the age of 4 and I am a Stay at Home Mom. I also have a letterpress business that I am working on getting up and running. This means that I usually work between the hours of 9pm-12am. And when I am working at these hours I am trying to focus on my craft: designing stationery for myself and others, doing custom work, and printing.

I was always putting my blog off because I wanted to focus on creating my product. I am starting to see more and more how social media and my business are tied together. I think I am finally ready to make the leap into creating more online content and using this platform as another aspect of my business instead of something I have to do just because.

But anyway back to the panel advice: Set a schedule. Use Post-it Notes. Download an Editorial Calendar (which will be good for me since I may not want to be doing all of my postings at 11pm since no one is going to see them) and Photography, Photography, Photography. Another key take away point was cross referencing yourself across all the various social media platforms. I am sometime hesitant to do this because I dont want to seem annoying or pandering, but in a lot of ways this makes sense. I had this idea that I had to create separate content for each platform and that is not entirely true.

Another interesting tidbit is the idea of boosting your posts on Facebook to reach a wider audience. At this current moment I have 42 likes of Facebook, and the fact of the matter is 98% of them are my friends. Boosting a post could be huge for me to start actually building a network of people who are interested in my work and aren't just liking me because we are friends IRL.

Some other tips to increase traffic were to make sure to include any links that you may be referencing, and adding comments to blogs that I already regularly read. I must confess that I am an anonymus blog reader. I never have commented before, but that is about to change. No more hiding in the pixels for me.

Bloggers Summer Camp Part 2 will be posted next Monday, June 24th. Stay tuned.
Don't I look incognito?